Illustration of a Menzel Safety Service Patrol operator portrayed as a roadway hero

STARS

Re-Imagining the Safety Service Patrol

The Menzel Team will work with DOT to create a fresh, unique identity for the Safety Service Patrol program. We don't see motorist assist as a generic contracted service — we see it as a public-facing brand that motorists, first responders, and DOT staff should instantly recognize and trust.

STARS — Safety Service Patrol Team — is our answer. STARS re-brands the fleet, the uniforms, the dispatch experience, and most importantly the operators themselves. Every operator becomes a STAR: well-trained, competent, and efficient on every call.

The result is a program that elevates the perception of DOT in the eyes of the traveling public, raises operator pride and retention, and gives DOT a recognizable, marketable safety brand.

Well-Trained Team

Rigorous initial training and ongoing mentoring — from incident scene safety and traffic control to customer service, communications, and continuous evaluation against real-world performance.

Branded Fleet

Distinctive vehicles, uniforms, and on-scene equipment — designed to be unmistakable to motorists, supportive to first responders, and a source of pride for the operators behind the wheel.

Customer-First Approach

Every STAR is trained to focus on the motorist experience — courteous, calm, and competent — turning a stressful roadside event into a moment that builds trust in DOT and the program.

The Menzel Team will work with DOT to create a fresh, unique identity for the Safety Service Patrol program.
STARS Program Vision

What "STAR" Stands For

The STARS program is built on a clear, repeatable standard that every operator, every shift, every interaction is measured against. Each letter is a commitment we make to DOT and to the traveling public.

Safety First, Always

Operator safety, motorist safety, and incident-scene safety are non-negotiable. Every STAR is trained in advanced traffic control, scene management, and protective positioning — and authorized to escalate or pause any task that compromises safety.

Trained, Tested, and Trusted

STARS operators complete a comprehensive training curriculum before they go solo, then continue earning certifications and participating in scenario-based drills throughout their tenure. Field supervisors ride along regularly to coach, evaluate, and recognize excellent work.

Always Professional

From the way a STARS truck looks rolling up to a stranded motorist, to the words used on the radio, to the follow-through after the scene clears — the STARS program defines and enforces a professional standard that motorists notice and remember.

Responsive, Resilient, Resourceful

STARS operators are dispatched in seconds, on-scene in minutes, and equipped to solve the most common roadside problems independently. When a situation exceeds patrol capabilities, they coordinate seamlessly with first responders and law enforcement.

How We Build the Program With DOT

Co-developed branding, livery, and uniform standards that align with DOT identity guidelines
Documented training curriculum, certification ladders, and ongoing mentoring program
Performance dashboards shared with DOT — response times, services rendered, motorist feedback
Public-awareness collateral so travelers understand and recognize the STARS program
Regular program reviews to capture lessons learned and continuously raise the standard

STARS is more than a name — it is a complete operational framework that turns a Safety Service Patrol contract into a recognizable, trusted, motorist-facing brand for DOT.

STARS Program