Family Legacy Since 1984
Menzel Enterprises was founded in 1984 as a family-owned towing operation rooted in a simple promise: be there when the motoring public needs help. Four decades later, that same promise still drives every dispatch, every recovery, and every operator on our team.
From those early days we have grown into the largest towing and recovery operation in Wisconsin, with a modern, GPS-tracked fleet capable of professional towing, heavy recovery, transport, and repair across Wisconsin, Iowa, and Minnesota. Scale never replaced craft — it simply let us serve more people, more reliably, around the clock.
Since 2007 our team has provided statewide motorist assist services to WisDOT and IA-DOT, partnering with state Traffic Management Centers to clear incidents quickly, restore traffic flow, and keep travelers safe. We pair that operational capability with in-house technology built specifically for incident management — coordination tools that put dispatchers, operators, and DOT partners on the same page in real time.
What hasn't changed is who we are. Menzel Enterprises is still family-owned and family-run. Our culture is built around our people, our customers, and the motoring public we serve every day.
"Saving People is not ONLY what we do, it's who we are." That conviction shapes our service, our safety culture, and the technology we build.
Every call is a person — a stranded driver, a stressed family, a DOT partner trusting us to clear the scene. We put the motoring public first because that's why we exist.
Industry-leading safety standards, ongoing operator training, and a rigorously maintained fleet protect our team, our customers, and every driver on the road around us.
Continuous improvement isn't a slogan — it's how we run. From in-house dispatch software to GPS-tracked fleet operations, we keep building tools that make response faster and smarter.
Six core values guide how we hire, how we train, and how we show up on every call.
Dispatchers, operators, mechanics, and managers operate as a single unit. No silos, no handoffs that lose context — just one team focused on the job in front of us.
We've been family-owned since 1984, and we run the company that way. We look out for each other, recognize good work, and build careers, not just shifts.
Whether the customer is a stranded motorist, a state DOT, or a commercial partner, our standard is the same: clear communication, professional execution, and follow-through.
Every incident is an opportunity to debrief and get better. We measure, we learn, and we put those lessons back into training, equipment, and process.
No recovery is worth an injury. Safety standards, PPE, scene management, and operator training are non-negotiable — for our team and for the public around us.
We've built our own dispatch and coordination platforms because the off-the-shelf options didn't go far enough. We invest in technology that makes the next call faster, safer, and clearer.